01 / MARKET ANALYSIS
Our market analysis reports give you full command over the market so that you can make your key strategic decisions. You will learn how large the market is, what the key drivers are and what common factors bind the customers. We segment the customer base into distinct sectors. We do this by sticking to the fundamentals with each united by common attitudes and behaviours. You will be able to make straightforward choices about which sectors to address and in which order.
02 / COMPETITOR ANALYSIS
With a clear understanding of the market drawn from the Market Analysis we look at each competitor and their fit therein. Using our unique and superbly powerful Eight-ways analysis paradigm we determine the differentiation of each competitor. We then examine how well they address the needs of customers in each sector. We look for individual strengths and common weaknesses. These are used to detail opportunities. In short we look for the gaps you can exploit tactically. We are highly resistant to received wisdom looking critically at any line of thinking established or not.
03 / BUSINESS PLANS
Drawing from the intelligence gathered in both market and competitor analysis we build, or help build, business plans. The key here is not to provide a detailed account of what the business will do day-by-day, as this evolves to meet operational challenges, but to render an authentic flavour of how the team will work. To explain how the business is different from other businesses and how the management are dissimilar from other executive teams. In this way the plan makes clear the unique character of the business and its global strategy and differentiation.